ANDREA LOPEZ
My Work Showcase
ABOUT ME/ QUIEN SOY
I am a 1st generation Spanish-Colombian American who is passionate about connection through the power of storytelling and the curation of experiences. I am fully bilingual and bicultural, meaning I am very in touch with my heritage.
I am based in Texas s and currently work remotely for Target HQ on the Brand and Category Marketing Team where I lead and activate Target’s always-on, 360
brand campaign to acquire the “New Parents” audience, drive usage of the Target Baby Registry experience, Same Day Fulfillment Services, and deliver sales for our multibillion-dollar Baby, Beauty, Apparel and Accessories, Household Products, and Food and Beverage categories.
I am also an ex-ballerina turned dance fitness instructor and have taught Life Time Fitness and boutique gyms.
Creativity, exploration, and cultural fusion are central to my life. I apply these, as well as my acquired skills and life lessons, to all of my work.
Have a look. Let me know if you have any questions.
"Life is 10% what happens to you and 90% how you react to it."
Swindoll
PROFESSIONAL HISTORY
My Experience
June 2021- Present
TARGET HQ – BRAND, CATEGORY, AND AUDIENCE MARKETING MANAGER
Led the strategy and execution of the always-on, 360 Target brand campaign to acquire the “New Parents” guest, drive usage of the Registry program, same day delivery
services, and sales for our multibillion-dollar Baby, Beauty, Apparel and Accessories, Household Products, and Food and Beverage categories. Led Beauty category activations for a “Women’s’” Target brand campaign. “New Parents” campaign delivered $185M YTD Marketing-driven ST Sales (+24% YoY) and $22.6 YTD ROAS(+2% ROAS YoY, +16% 2 YR) and Beauty delivered $398M ST Sales (+29.5% YoY) and $20.4 ROAS (exceeding goal by +8.5%) within the women’s campaign and media plan.
Led cross functional team (across digital/app, store experience, sales, PR, media, influencer, consumer insights, organic, paid marketing, and more) to ensure alignment across external facing communication to create clear, consistent, and inclusive brand messages. Leveraged learnings from campaign analysis reports to optimize.
Jan 2020 - May 2021
TARGET HQ
BRAND & CATEGORY MARKETING
Led and activated guest-centric, culturally relevant marketing strategies that contributed to Target Beauty’s record sales delivery of $8.5B, +13.9% comp, and Target Baby’s record sales delivery of $4.2B+, +7.9% comp for 2020 with successful internal cross-functional team partnerships.
Created briefs, managed external creative and Influencer agencies, led custom content partnership, drove timelines, and worked on multiple projects to drive business results.
Elevated consumer centricity by creating a forum for cultural, competitive, and consumer insights - crucial for navigating reactive COVID projects.
Target HQ
July 2018- June 2021
STORE EXPERIENCE MARKETING PLANNER
Elevated the in-store experience of 1800+ Target stores by leading strategy and creative for the following style and essential categories: Kids, Newborn, Infant, Toddler, Beauty, Cosmetics, Personal Care, and Baby Gear and Essentials.
Target HQ- Target Creative
Summer 2017
CREATIVE PROJECT MANAGER/OPS
Pioneered and recommended strategic process for Target owned brand launches making the transition between product design and development, brand identity, naming/positioning, campaign creation, and marketing launch smoother and more sustainable
Mcgarrybowen Advertising Agency Summer 2016
STRATEGY ASSOCIATE
Assisted with the planning, development, and implementation of consumer and brand strategy for Hispanic Market and General Market for the following agency clients: JC Penney, P&G- Aussie Haircare, Crayola, United Airlines, Northrop Grumman, and New Business
Publicis Bromley Communications
Summer 2015
Supported the strategic planning, creative development, and production of Spanish language 360 campaign
CONTENT CREATOR AND PRODUCTION ASSISTANT
Passion for travel: 32 countries and counting.
"Travel is about the gorgeous feeling of teetering in the unknown."